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Make It Memorable: Tell Your Story and Show Your Personal Brand

Mary Rosenbaum | August 11th, 2010

If you are in sales or in a client facing role your goal is to connect with your audience. The ability to leave an imprint, a memory of your meeting and what transpired is what separates a great salesperson or relationship professional from the merely good ones.

Here is where an understanding of your personal brand comes into play. Nothing sells better than passion, authenticity, knowing your differentiating qualities, and being able to effectively communicate this wherever you go.

How can you make those meetings memorable consistently and constantly?

Sell your service or product but give away your stories.

There is nothing more memorable than a story. And a story that connects your passion with the reason for your being there makes the experience memorable because it is unique. Stories enable you to put a human face on the product or service you are offering. You are more authentic, more real, and able to build the trust that often cements relationships.

I recently attended a talk on social media marketing given by Gary Vaynerchuk. He is a great speaker – passionate, knowledgeable, plain spoken – and a gifted story teller. He began the evening as he usually does by sharing his personal history with the audience. He wove the story of his family’s immigration to the US from Russia to the passion he developed for collecting baseball cards to what ultimately became his first empire building success, winelibrary.tv. The evening was memorable, not just because of the information covered, but by the stories that were uncovered.

Stories focused on your passion and how they got you to where you are provide a basis for others to connect with you. Always been focused on maintaining order? Toy soldiers all in a row, barbie dolls lined up, games and cd’s alphabetized and color coded? How does this connect with the service you provide or the person you have become? What is it about your past that makes you an expert at what you do today?

Your personal brand is about ALL of you not just your skills, abilities, and talents.

So tell your (hi)story – make those moments memorable and provide your clients with the opportunity to connect with you on many levels.

What other ways do you have to humanize these meetings and make them memorable?

Utilizing her experience of over 25 years, Mary Rosenbaum helps careerists and entrepreneurs position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.


Personal Branding: There Is No Substitute

Mary Rosenbaum | August 3rd, 2010

Several months ago I had to find a shoulder specialist. All those overheads and serves had finally taken a toll on my shoulder. I wasn’t at all surprised when friends started providing me with recommendations, each one deemed to be one of the best in NYC. Lucky for me, I had my pick.

To be fair, every doctor recommended was well known and well regarded in their professional community. The doctor I selected was their equal. In one way though, he really stood out. The comments I heard, and later verified with in-person meetings, was that he was a real character, had a great personality, great sense of humor, and was an avid rollerblader and skier. He related to weekend athletes although much of his career was spent treating professionals. Additionally, he believed in passing along his knowledge to the next generation and spent much time teaching his craft in different parts of the world. And lastly, his passion for his work was palpable. In fact, he called himself one of the luckiest men alive.

His story, his personality, and his style, his personal brand, resonated with me and so, I chose him.

Why do your clients or customers choose you? Seth Godin wrote a piece recently about the ease consumers have today in finding substitutes. The ways to make yourself sought after are to provide some unique value and to connect in a way that no substitute can be your equal. Make your personal brand as visible as the credentials that validate you. You will find that your personal brand is often the tipping point in making those final decisions.

Utilizing her experience of over 25 years, Mary Rosenbaum helps careerists and entrepreneurs position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru