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Do I Need A Personal Brand? If So, How Do I Know It’s Working?

Mary Rosenbaum | March 19th, 2010

An interesting question came up in a conversation I had last night with an HR representative of a major corporation: “Why is it important for people who work in corporations to have their own personal brand? After all, doesn’t the company itself have a brand?”

Corporations have their own brand and you, as a representative of that corporation express this brand wherever you go, whether it’s dealing with internal or external clients.

Yet each of you brings something unique to the table whenever you promote or provide the services your company offers. Your brand, the way you communicate with others, the way you do your work, the way your successes and failures are viewed by those who matter, have tremendous implications on your career. Understanding the underpinnings of your brand, what makes you unique and what helps you stand out enables you to create your career by design.

Consequently, it’s important to understand how you are viewed, both internally as well as by the outside world. These are some questions you should be asking yourself.

1. Is my reputation, what people think of me, equal to how I view myself?

2. How do I really want people to think of me and to respond to me?

3. Have I been able to differentiate myself and what I do in a positive and productive way?

4. Is the way I am viewed going to help me achieve my professional goals?

5. Is my reputation helping or hurting my work and my future?

6. Is my personal brand (my vision, purpose and values) in alignment with that of the company?

Understanding your personal brand is integral to obtaining satisfaction from your job, enjoying the company you work for, and in obtaining the career goals you set for yourself. Having a strong personal brand plays a critical role in your success in managing your career.

So ask yourself these hard questions. If the answers are not what you expect then you have some work to do; it may be difficult but worth it.

How do you measure whether your personal brand is working for or against you? I would love to hear from you.

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Utilizing her experience of over 25 years, Mary Rosenbaum helps entrepreneurs and careerists position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.