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Personal Branding Boot Camp – February 4, 2012

Mary Rosenbaum | December 12th, 2011

Make 2012 the year you take control of your career or business!

Whether you know it or not, you already have a personal brand. But is it the brand or reputation you want or need to get ahead in your career or business?

Working on your career is as important as doing a great job at work. It is easy to get caught up with deadlines, projects, and the everyday world of family and friends. When did you last take the time to evaluate where you are going in your career? And even more importantly, do you have a clear understanding or awareness of where you are now, what makes you unique, how others view you, and how you want others to view you?

Give yourself the best gift possible for the New Year – an opportunity to take a step back so you can take an important step forward!

The goal of this workshop is to enable you to:

–       leverage your strengths

–       be more memorable

–       enjoy greater visibility

–       have greater self-confidence

–       deliver on your brand promise authentically

–       increase your self-awareness

–       stand out from the crowd

–       enjoy greater job/career fulfillment

Workshop details

The February 4 all day workshop is limited to a small group to facilitate learning and participation. Through individual and small group exercises, you will:

–       define your goals and construct an action plan to help you achieve them

–       understand your values, how they affect what you do, and how you do it

–       learn to inject your passions into your world of work

–       define how your skills, talents, and abilities differentiate you from the competition

–       identify your target audience and determine ways to reach them

–       clearly articulate how you want to be known

–       work on defining and building your personal brand

Fee Includes

  1. An interactive all day workshop including individual and group work exercises led by Mary Rosenbaum.
  2. A workbook you can continue using and modifying after the workshop is over.
  3. A 360Assessment (cost of $150.00 included in fee).*
  4. Of course, breakfast and lunch.

*See below for a detailed description of the 360Assessment

SIGN UP NOW

Feedback from former workshop participants

What they found valuable How did they change?
“Understanding my differentiator, what’s valuable and how to speak to it.”

“Stating my goals – that I can do it!”

“Personal branding and how it can help or hinder you in achieving your goals.”

“The 360 Assessment made me aware of how I come off to others.”

“The 360 let me see how others view me. It felt great.” (the 360 assessment was mentioned consistently in the reviews as a positive eye-opener)

“The section that asks you to do an action plan-forces you to review everything and decide what is most important to you.”

“Action planning around 360 feedback.”

“Understanding your differentiation-helps structure your brand.”

“Defining values and passions.”

“Personal stories and how they were inspired.”

 “More aware of the impact I have on people.”

“More aware of what I project and how I have control.”

“Clarified what actions I need to take to achieve my goals.”

“Understanding the strengths I need to enhance.”

“More self-aware.”

“Be more confident and trust my instincts.”

“I have even more confidence that I am doing a great job and that people recognize it.”

“Being more aware of how I come off and continuing to build my brand.”

“A heightened sense of self-awareness.”

“Re-igniting my passions (I had lost sight of).”

“Living my values.”

“Identifying the strengths I need to amp up or shine a spotlight on and bring my passion more into my work life.”

READY TO TAKE CONTROL OF YOUR CAREER?

SIGN UP NOW

Who is this for?

–       professionals inside organizations and entrepreneurs who want to improve the way they communicate and articulate their unique value added

–       client facing professionals who need to differentiate themselves from their competitors

–       professionals who need to better align their reputation with their professional goals both inside and outside their organization

More About the 360 Assessment:

Integral to the program is the 360 Reach Assessment, the first and leading web-based personal brand assessment that will help you get the real story of how you are perceived by those around you. It provides the critical feedback you need to expand your success and continue thriving in a competitive business environment.  The first phase, the self-assessment and the raters assessment, will be assigned as pre-work before the workshop so that each of you will have your complete report with you when we meet as a group.

The assessment focuses 99% on the positive, on your strengths and abilities, as the personal branding process is all about highlighting those attributes and qualities that help you stand out. It takes the raters you select (friends, family, colleagues, managers, clients) only 10-15 minutes to complete this on-line assessment.

This assessment has already been taken by more than 700,000 people worldwide and the reviews are outstanding. The personal branding process cannot be completed without an understanding of how others view you. Why? Because it’s critical to know if how others view you is equal to how you view yourself.

So Take The First Step to Taking Control of Your Career in 2012

Give Yourself the Gift You Deserve.

SIGN UP NOW

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It’s Your Reputation, So Handle With Care

Mary Rosenbaum | August 18th, 2011

What are you doing to build, nurture, maintain, and grow your reputation? With all the hype about social media it becomes easy to take your eye off the ball of what really drives your career and your business. Whether you are in sales or some other profession, an entrepreneur or a small business owner, your number one focus should be your reputation. Your reputation includes much more than the work you deliver. It says a lot about you as a person and your company as a reflection of you.

Everyone has heard of word-of-mouth buzz – the holy grail of marketing. Every experience is stored in the mind with a story attached to it. Your brand is only as strong as the stories people tell about it. The stories we spread are either about what really upsets us or what makes us really happy. Maintaining and growing your reputation, your brand, depends on the stories that reflect the positive results rather than the negative surprises.

This summer I had an opportunity to work with a number of small businesses and service providers across a variety of industries. On a scale of 1-10 very few would receive a score higher than 6 and there were three that fell well below 5. Would I recommend them to others? Not in good conscience. Are there stories based on these experiences that I pass along that are less than flattering? Yes.

So what did they do wrong? The bottom line was that the experience of working with them was so unpleasant that it became memorable, in a negative way. So in spite of the fact that they ultimately completed their respective assignments the word-of-mouth buzz was not positive.

But we can all learn from their mistakes. Here are my suggestions for actions you can take to help you maintain a strong personal brand and a stellar reputation.

1. Manage expectations and eliminate negative surprises. If you find yourself unable to deliver on time or deliver what is expected, keep your client or your boss informed as quickly as possible. By managing expectations and keeping them in the loop you involve them in the process, are able to ask for their input, and make them partners in your success.

2. Tell the truth. There is nothing worse than losing your credibility. It’s not great to have to deliver bad news but if you lie and are found out you risk losing a lot more than if you told the truth. And the reality is, you will be found out eventually.

3. Communicate regularly and keep everyone informed of your progress. Returning phone calls in a timely fashion is imperative in maintaining a good relationship. Especially when you have bad news to deliver because no news is worse than bad news. Keeping your clients or managers in the dark by simply dodging their calls or emails only raises their internal barometer and puts them closer to exploding rather than understanding.

4. Under-promise and over-deliver. When pitching business or a project make sure your proposals and time frame are realistic, the results attainable and the ultimate costs in line with your experience and their needs or budgets. Failing to deliver on promise because of poorly thought out or researched proposals and strategic plans will not help you build strong and lasting relationships with your clients, your managers, and your colleagues.

If you communicate and collaborate with integrity and honesty you will all have a better experience working together. Mistakes happen, issues occur, and circumstances change. Unless you take ownership and step up to accept responsibility your brand will diminish in the eyes of those who work with you or your company. And you can bet on it – they will spread the word.

Utilizing her experience of over 25 years Mary Rosenbaum empowers careerists and entrepreneurs to gain greater clarity and more effectively communicate their unique promise of value. Strong leadership means leading with your strengths. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru

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Feedback: Is It a Gift or Castor Oil?

Mary Rosenbaum | August 2nd, 2011

How open are you to feedback from those you work with and for, or even from friends and relatives? I know from past experience that praise goes down real easy. Constructive criticism, no matter how couched the wording, goes down like castor oil – it may be good for you but it tastes really bitter and you want to spit it out as quickly as possible.

Yet, how can we learn so we can continue to earn? How we view and judge ourselves is very much like the way we see ourselves in the mirror. The mirror I look at is different than the one that others hold up in front of me. To prove it let me ask you this question:

Have you ever walked down the street and caught your reflection in a store’s plate glass window? Is it the same image you see every morning in your bathroom mirror? I know for a fact it isn’t the same image for me or for most people I know. Seeing yourself with “fresh” eyes can be an enlightening experience.

Obtaining feedback from others is a great way to see yourself with “fresh” eyes. But only if you let yourself really hear what they have to say.

Recently I had an opportunity to provide feedback to my friend Carolyn, a real estate broker. Quite by accident I found out that a neighbor of mine had spoken with Carolyn about renting a house and came away from that conversation with the belief that Carolyn no longer wanted to work on rentals. Of course, this could not be farther from the truth as Carolyn relies on converting rental clients into buyers as well as benefitting from their positive word of mouth advertising. Yet, this recent exchange had just the opposite effect.

I thought this would be a great opportunity for Carolyn to learn from this past exchange how she misrepresented the value she provides clients –  her brand –  and think of different ways to handle this in the future. Instead, Carolyn made this conversation all about how she did everything right and how the client was the one at fault. To further minimize the impact of this feedback, Carolyn ended by saying that this client’s opinions really did not matter. The feedback went down like castor oil – spit out as quickly as possible.

As someone who specializes in helping clients understand, communicate, and leverage their personal brands, I know that one of the main ingredients in the branding process is being clear on the impact you have on others (seeing your reflection in a different mirror). Why? Because in your personal and professional life, your reputation, how you are known, will always precede you.

You are always trying to reach your networks network so you have to know: What are your followers going to say to theirs? What information will Carolyn’s former client be passing along to others? And what impression has Carolyn been conveying to her other clients?

How others view your work and the value you deliver may be different than your own perceptions of how you come across. Here are a few ways to continue to learn so you can earn:

1. Solicit feedback. Ask those around you for ways you could improve upon what you do for or with them. They will feel flattered that you think their opinion is valuable. By having them try to help you get better or clearer on the way you work makes them feel like partners in your success.

2. Be courageous and be humble. Rather than becoming defensive and going into attack mode thank them for their honesty. Let the words sink in. Go back and think about what you heard not from the standpoint of how you felt when you heard them but rather how these words apply to what you know about yourself versus how others see you. Most importantly use these comments to help move you closer to where you want to be.

3. Reciprocate with honest feedback and become a partner in the success of others.

For those of you who have the courage to gain a better understanding of how you impact others and how this affects your career or business, contact me for information on how an online 360 assessment can help you highlight your strengths and define your brand.

Utilizing her experience of over 25 years Mary Rosenbaum empowers careerists and entrepreneurs to gain greater clarity and more effectively communicate their unique promise of value. Strong leadership means leading with your strengths. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru

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Personal Branding: It’s All About HOW You Do What You Do

Mary Rosenbaum | January 20th, 2011

I am sure you remember learning about the 5 W’s of writing when you were in school – Who, What, When, Where and Why. The 5 W’s for report or article writing were ingrained in all of us as a means of communicating enough information so the reader understood the facts.

In Personal Branding, the best way to communicate your differentiating values and skills is to answer the questions: What, Why, and How. In a past post I wrote about the importance of Why – your passion – in having others understand what motivates you to do what you do. The background story provides a stickiness and makes it memorable in the mind of the listener. It helps them connect with you on a deeper level as the Why shows rather than tells them about your values.

The What consists of your skills, abilities, education, experience, talents – everything that I call table stakes. The What is what gets you in the game. The What is not what makes you stand out. What you do can be replicated and ultimately commodified with time. There are many lawyers, doctors, accountants, financial analysts, coaches, etc. whose What equals or surpasses yours. What they do may not be identical but it may be a good substitute for what you do. This is not meant to minimize your abilities but to recognize that the way to stand out and be memorable is through your Why and your How.

The How enables you to form the bonds and the relationships that result in developing the trust and like-ability you need for someone to recommend you, use your services, promote you, or hire you. As much as your Why shows the listener what some of your values are, the How shows them the way your values lead your life, your career, or your business.

I was at someone’s home a few weeks ago and a client of my husband’s firm was there. She is not only a client, she is one of their brand ambassadors. She recommends the firm to others whenever she has the chance. I asked her why she recommends them and what she says about them when talking about the firm.

She began describing what I knew to be the values the firm espouses and that each member of the firm is aligned with, and they include the following:

– positive working experience – everyone in the firm with whom she has worked has made it a positive experience every time

– generous – they are inclusive, generously sharing the work and the credit

– reliable and consistent – have always delivered on their promise of value

– creative – they are always looking for new ways to solve existing and recurring problems

– caring – they partner with their clients and genuinely feel their pain

There was no mention of their skill set, the results they delivered, or their knowledge and contacts within the industry. Those were a given. They were the table stakes of what got them in the game. The attributes and values she focused in on were the ones that made the overall experience of working with them rewarding, professionally and personally. In fact, she readily admitted that there are several competitors who have similar skill sets and can do a fine job. But the How of what my husband’s firm does is what tips the scales in their favor. It’s what makes them stand out from the competition.

The How of what you do reflects your values and the values of your organization. So it’s important to understand what your values are and determine whether the How of what you do authentically represents those values.

Here are some actions to take to discover whether you are on target and to gain a better understanding of how your values impact those around you:

1. Get input from your tribe – colleagues, referral sources, clients, bosses – How does what you do affect their opinion of you? Conducting a 360 assessment is probably the most effective way of learning what others think of you. Get those opinions that don’t focus on your expertise – your what – but on your how and why.

2. Do a self assessment – What are the values that are most important to you?

3. How do your values line up with those of your company – are they synergistic or in conflict? How does that affect your work and perceptions of how you perform?

4. Are you in alignment with your values? Is the How of what you do an authentic representation of what you believe in and the way you want to work – or do you feel as if your life is bifurcated, you behave one way at work and another outside of work?

Understanding how your values affect How you do what you do requires both introspection and external feedback in order for it to be meaningful. It is an important part of unearthing your Personal Brand and will lead to more informed behavior on your part and improved success in communicating your unique promise of value. Without it you become a commodity and then it’s all about the price.

Utilizing her experience of over 25 years Mary Rosenbaum empowers careerists and entrepreneurs to gain greater clarity and more effectively communicate their unique promise of value. Strong leadership means leading with your strengths. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru

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Build Your Tribe of Supporters: Who Is In Your 150?

Mary Rosenbaum | November 19th, 2010

How many people do you know with whom you have a real relationship.? When I look at the numbers of contacts/friends/followers that some people have on Facebook, LinkedIn, Twitter it appears there are many people who have hundreds and even thousands on their list.

The proliferation of social media sites has created an environment where being “connected” with someone does not have the same connotation it once did. There seems to be some confusion about the value of these contacts and what it really means. Social media enables you to get the word out to vast numbers of people in a very short period of time. On such a vast scale, social media should not be confused with relationship building. Sometimes relationships develop, but those are isolated instances rather than common place occurrences.

Robin Dunbar is the director of the Institute of Cognitive and Evolutionary Anthropology at Oxford University, author of How Many Friend Does One Person Need? According to Mr. Dunbar, 150 people are the most any one person can be in a relationship with involving trust and obligation. These are relationships where there is some personal history, not just names and faces and perhaps the occasional shared tweet. The reason for this is simple, it takes energy, time, and mental capacity to build and maintain relationships. According to our brain capacity, 150 is the limit.

Beyond the 150 number, the tie that binds you to greater numbers of people are superficial and never extend beyond the occasional message, tweet, or shared photo. Social media has created a new way for you to “keep in touch” with those you would probably never have contact with again before these vehicles became so prominent.

The question I have is if you are spreading yourself thin by trying to maintain some form of relationship with vast numbers of people, are you diluting even the ones that would fall into the category of “real” relationships? Are you confusing followers with supporters?

I think instead of trying to grow your contacts or following by including large numbers of people who you cannot develop any sort of relationship with, your time might be better spent deepening the ones that could be part of your tribe – those who support you and what you do and those you can support in return.

The challenge is to increase the breadth of your relationships without sacrificing the depth. There are many ways to increase your tribe to ensure that the connections between all of you continue to provide value to everyone involved. So ask yourself:

Have I succeeded in deepening my relationships to a level where I can provide support?

How many meaningful relationships do I have?

Am I anywhere near my Dunbar number of 150?

Do I have the right people in my 150?

If not, what steps can I take to move myself forward?


Utilizing her experience of over 25 years Mary Rosenbaum helps careerists and entrepreneurs position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru

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A Client Appreciation Story

Mary Rosenbaum | October 21st, 2010

Have you shown your appreciation to your clients lately? I recently heard a great story and wanted to share it with you.

A group of guys I know have been going for a drink after work to Bobby Van’s for years. Bobby Van’s is a well known restaurant in midtown NYC near their office. They have gotten to know the bartenders well and sometimes eat at the bar before heading home. One night last week three of them went to Bobby Van’s. While there the head maitre’d, someone they rarely came in contact with, came over to speak with them. In his conversation, he wanted to know about each of them, how long they had been coming to the bar, and what they liked about the restaurant.

It was then that he presented each of them with a brass plaque inscribed with their names. Needless to say, the guys were surprised because he not only knew their names but that he knew who each one was.

Each man was allowed to pick a spot on the restaurant’s wall of fame where their brass plaque would hang, visible to all. When I heard this story from Bob, one of the recipients of the plaque I asked him how he felt. He was surprised, pleased, and proud of the fact that his plaque is keeping company on a wall with others whose names are more well known and in some cases, famous – politicians, mayors, and television and movie stars.

A plaque that cost a few dollars at most provided each of these guys with a sense of pride about being recognized in this very visible manner and tangible knowledge that their business is greatly appreciated. This gesture by the restaurant will most surely result in continued loyalty and positive word of mouth buzz from this small group of customers.

Not everyone can demonstrate their appreciation in this manner. Actions you can take fairly easily include:

– sending a personal handwritten note

– a phone call just to say thank you

– an offer to provide them with a special service for free or at a reduced rate

– creating an honor roll on your site or on Twitter thanking and recognizing clients that have helped you get to where you are

It does not have to be a costly gesture, but one that resonates with your particular audience.

What have you done to let your customers and clients know that you appreciate them?

Utilizing her experience of over 25 years Mary Rosenbaum helps careerists and entrepreneurs position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru

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Twitter: Less is More

Mary Rosenbaum | September 29th, 2010

What is the relevance of having thousands of followers on Twitter? How many of these thousands read your tweets? How many of those would be driven to act on something you recommended?

Those who use Twitter and Facebook for marketing purposes believe that the more “eyeballs” that see their message the more likely they will sell their product or service.

Social media marketing cannot take the place of creating a product or service that is needed and wanted. Throwing mud at the wall and hoping it sticks is old school marketing. People today are bombarded by offerings, information, options for just about everything they need, want and use.

It’s not about the numbers. It’s about finding those followers who want what you have to sell or teach them. It’s quality, not quantity. Wouldn’t you rather have a 100 followers who read your messages and take an interest in what you say rather than a 1000 who either ignore or skim the content? I know I would.

I attended a talk on social media a few weeks ago and one of the attendees asked this question: “I send out a newsletter every two weeks with free give aways, free webinar offers, and free consultations. My email list is over 1000 people and I use Twitter and LinkedIn to deliver the same message. My response rate is single digits. What am I doing wrong?”

No one knows for sure but my guess would be that either he has the wrong target audience or is selling something nobody wants or needs. Additionally, his communications with his audience are all one way – out. The lack of connection, human contact, and relationship building – critical to growing a business – all contribute to this lack of response.

So how should you use social media?

– Make sure what you are offering is something people want or need.

– Use social media as tools, not as the only means of communicating your message.

– Relate, communicate, find out if you are hitting the right target.

– Modify your offerings as you learn from your active followers.

– Take your online contacts and turn them into real world relationships.

– Take your time.

What other advice do you have?

As an FYI, I read this great article in this week’s New Yorker by Malcolm Gladwell, a favorite author of mine called Small Change: Why the revolution will not be tweeted. It’s a great read.

Utilizing her experience of over 25 years Mary Rosenbaum helps careerists and entrepreneurs position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru – it’s where I pass along articles I think might be interesting to you.

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Personal Branding: Even Ballet Dancers Are Doing It

Mary Rosenbaum | September 22nd, 2010

If you are in a business that provides a product or service you know that the competition for business is stronger than ever. Your affect on the experience of your client or customer lasts a lot longer than the work you provide or the product you sell. That experience supersedes the brand name of the company, even having the power to strengthen or weaken the impact of that brand.

Clients and customers today want to “connect” on a more personal level than ever before. Perhaps the impersonal experience of purchasing something on the internet has created a demand for a more humanized experience whenever possible, even in places you would least expect it. Another reason is that there are more quality choices available today so one of the distinguishing factors is the overall experience a client has with you and your company.

There was an article in the NY Times the other day describing how the New York City Ballet Company was trying to humanize the experience of attending the ballet. Their management believes that audiences today want to “connect” on a more personal level with those who perform on stage. Consequently they have their dancers meet with audience members before performances to talk about their every day experiences, answer questions and in effect, connect one to one. Audience members get to know the dancers and are given the opportunity to relate to them as people, not just as performers on stage. Those who attended the talks felt the experience of watching them dance was greatly enhanced.

In a profession where mystique once reigned, dancers are coming down from the stage and letting their personalities show through.

What are you doing to “connect” with your clients?

Utilizing her experience of over 25 years, Mary Rosenbaum helps careerists and entrepreneurs position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru

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Make It Memorable: Tell Your Story and Show Your Personal Brand

Mary Rosenbaum | August 11th, 2010

If you are in sales or in a client facing role your goal is to connect with your audience. The ability to leave an imprint, a memory of your meeting and what transpired is what separates a great salesperson or relationship professional from the merely good ones.

Here is where an understanding of your personal brand comes into play. Nothing sells better than passion, authenticity, knowing your differentiating qualities, and being able to effectively communicate this wherever you go.

How can you make those meetings memorable consistently and constantly?

Sell your service or product but give away your stories.

There is nothing more memorable than a story. And a story that connects your passion with the reason for your being there makes the experience memorable because it is unique. Stories enable you to put a human face on the product or service you are offering. You are more authentic, more real, and able to build the trust that often cements relationships.

I recently attended a talk on social media marketing given by Gary Vaynerchuk. He is a great speaker – passionate, knowledgeable, plain spoken – and a gifted story teller. He began the evening as he usually does by sharing his personal history with the audience. He wove the story of his family’s immigration to the US from Russia to the passion he developed for collecting baseball cards to what ultimately became his first empire building success, winelibrary.tv. The evening was memorable, not just because of the information covered, but by the stories that were uncovered.

Stories focused on your passion and how they got you to where you are provide a basis for others to connect with you. Always been focused on maintaining order? Toy soldiers all in a row, barbie dolls lined up, games and cd’s alphabetized and color coded? How does this connect with the service you provide or the person you have become? What is it about your past that makes you an expert at what you do today?

Your personal brand is about ALL of you not just your skills, abilities, and talents.

So tell your (hi)story – make those moments memorable and provide your clients with the opportunity to connect with you on many levels.

What other ways do you have to humanize these meetings and make them memorable?

Utilizing her experience of over 25 years, Mary Rosenbaum helps careerists and entrepreneurs position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.

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Personal Branding: There Is No Substitute

Mary Rosenbaum | August 3rd, 2010

Several months ago I had to find a shoulder specialist. All those overheads and serves had finally taken a toll on my shoulder. I wasn’t at all surprised when friends started providing me with recommendations, each one deemed to be one of the best in NYC. Lucky for me, I had my pick.

To be fair, every doctor recommended was well known and well regarded in their professional community. The doctor I selected was their equal. In one way though, he really stood out. The comments I heard, and later verified with in-person meetings, was that he was a real character, had a great personality, great sense of humor, and was an avid rollerblader and skier. He related to weekend athletes although much of his career was spent treating professionals. Additionally, he believed in passing along his knowledge to the next generation and spent much time teaching his craft in different parts of the world. And lastly, his passion for his work was palpable. In fact, he called himself one of the luckiest men alive.

His story, his personality, and his style, his personal brand, resonated with me and so, I chose him.

Why do your clients or customers choose you? Seth Godin wrote a piece recently about the ease consumers have today in finding substitutes. The ways to make yourself sought after are to provide some unique value and to connect in a way that no substitute can be your equal. Make your personal brand as visible as the credentials that validate you. You will find that your personal brand is often the tipping point in making those final decisions.

Utilizing her experience of over 25 years, Mary Rosenbaum helps careerists and entrepreneurs position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru

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