career advice, career management, Careers, Personal Branding

3 Ways to Boost Your Career in the Age of Artificial Intelligence

Mary Rosenbaum | May 22nd, 2017

Technology is great. Your smart phones, your systems that make work and communication easier, your on-demand offerings that make life easier – all great. EXCEPT when these technological advances threaten your job.

Blackrock, the world’s largest asset management company, recently announced their shift from managing money by professionals (people) to managing money using robots (index funds, ETF’s, etc). According to a Fortune article by Lucinda Shen, “Robots are Replacing Humans at all these Wall Street Firms”

By 2025, financial institutions will reduce their human workforce by 10%—resulting in roughly 230,000 fewer heads—as computers take their place, the financial services consultancy Opimas estimates in a recent report. Of those displaced jobs, 40% are expected to come from the money management space.

It’s not just Wall Street, either: PwC warned last week that automation could replace 38% of all American jobs by 2030.”

What can you do? For those of us who don’t work in Technology or Artificial Intelligence, it’s critical that we don’t sit back and wait for the other shoe to drop. Instead, prepare yourself in advance of these inevitable changes that are happening across all industries and increase your reputational power in ways that enhance your future career prospects.

Stop wasting time on repetitive work and think more strategically and creatively.

In every job, in every field, there are those mundane, repetitive tasks that we often spend far too much time either completing or procrastinating over. If they haven’t already been taken over by some form of Artificial Intelligence (AI), then get ready because they will. Look for ways to be more of a contributor to the overall business of the company rather than just “doing your job.”

What you can better spend your time doing is finding more ways you can add value to your organization, your team, or your clients. Being more creative – perhaps finding new ways to attract, service, or retain clients. Thinking more strategically on ways to improve your company’s business or finding more synergy between departments so they can work better, faster, and smarter together. Think up projects that benefit your team, your group, your organization and your clients. Your reputational power will increase along with the perceived value you deliver.

Focus on real people relationships.

AI is great at doing things faster and perhaps even better. But when it comes to relationship building, that is still and will probably always be a human skill. Find ways to build your presence and reputation around your strong people skills and relationship building capability – servicing clients, leading teams, engaging and motivating others.

Use AI, don’t fight it.

AI is here to stay so find ways to use the tools you’re being provided so that you can work more effectively and more productively. The extra time you have should be spent on more creative thinking and on enhancing and building those skills that will be in demand in the future. Use your time productively learning, growing, and adding new layers onto your reputation and your personal brand. Taking courses, attending seminars, volunteering for projects in areas that interest you but may not be directly related to your specific job will add another dimension to the value you can offer.

What are your experiences with AI? Any tips you can share?

Want to learn how to take control of your career, contact me.

Are You A “Nowhere Man”?

Mary Rosenbaum | May 7th, 2014

I was walking through Central Park the other day and heard a street musician singing “Nowhere Man” by the Beatles. It’s not as if I’ve never heard the words before. In fact, as most people across many different generations, I know the words by heart. BUT, I have never really listened to them. And I know that this song means different things to different people. But if taken literally, they convey a message that resonates with me.

You may know these words well, but read them anyway and then continue reading this post.

He’s a real nowhere man                                                                                                 Sitting in his nowhere land

Making all his nowhere plans for nobody                                                                    Doesn’t have a point of view

Knows not where he’s going to                                                                                        Isn’t he a bit like you and me?

Nowhere Man, please listen                                                                                             You don’t know what you’re missing

Nowhere Man, the world is at your command                                                              He’s as blind as he can be

Just sees what he wants to see                                                                                       Nowhere Man can you see me at all?

Nowhere Man, don’t worry                                                                                              Take your time, don’t hurry

Leave it all till somebody else lends you a hand                                                            Doesn’t have a point of view

Knows not where he’s going to                                                                                         Isn’t he a bit like you and me?……

Aimless, rootless, going nowhere, this is a song about someone who is stuck.

I’m a career management coach and personal branding strategist so my mind goes right to the topic of careers. For me, it brings to mind what a professional with a strong personal brand and good career management skills should have:

1. A strategic plan based on professional goals – know where you are going and create a plan for how to get there. Reach high and set your goals so they are a reach and not a slam dunk.

2.  A strong point of view –strong opinions based on knowledge and experience enable you to stand out from your competitors – you want to be known for something.  So take a stand and stand out.

3.  An ability to see beyond your own vision and accept opinions outside your own. Outside advisors, mentors, colleagues, and sponsors are all great sources of information and feedback. They help you take a step back before you take a step forward.

4.  An understanding that the world is filled with opportunities – and being willing and prepared to capture these opportunities puts you in charge.

5. An awareness of other people, their needs and abilities, and how you can help each other.

6. A strong community of friends, colleagues, and supporters around you – they can help provide you with a rich and happy life. Build and strengthen your tribe.

So let this song be a reminder of what it’s like to be a “Nowhere Man” – and only you can judge – is he a bit like you?

What does this song bring up for you?  Please share.

Want to get unstuck? Contact me.

Don’t Just Sit There, Do Something

Mary Rosenbaum | June 14th, 2012

A lot of people wait until the New Year to re-evaluate their businesses, their careers, and even their lives. I think mid-year is a great time to give yourself a performance review. If you can figure out what’s working and what’s not working, it allows you the time to put in motion this year those changes that will help you move closer to your goals.

To quote Will Rogers: “Even if you’re on the right track, you’ll get run over if you just sit there.”

So don’t just sit there. Ask yourself these questions and take action if the answers aren’t the ones you need to achieve the success you want.

1. Are my goals still realistic and attainable?

What else do you need to move forward on your goals? Where are you on the road to achieving your goals?

2. Am I taking enough risks?

Are your opinions known? Do your recommendations always fall in line with pack? Are you speaking up so those who need to know about you can hear you?

3. Have I gotten out of my comfort zone?

Have you challenged yourself? Have you taken on new projects, joined new organizations, or are you just keeping your head down and doing your job? Are you exploring and trying new ways of doing what you do?

4. Have I grown my tribe and my network?

Have you expanded beyond your core group of friends, family and colleagues? Have you grown the people in your weak ties network (see the post on the value of weak ties)?

5. Have I expanded and deepened my expertise?

Have you taken courses, read books, attended seminars, worked with a mentor, and met with thought leaders in your industry to expand upon what you know and be better prepared for what’s to come?

6. Am I spreading my brand?

Are you gaining visibility and demonstrating your thought leadership through your outreach – professional writing, blogging, public speaking, taking on leadership positions on committees and in organizations that encompass your target audience?

7. Have I asked for, received, and acted on feedback regarding my work and my progress toward my future goals?

How do the answers to these questions make you feel? Are you in control of your career? If not remember, you still have six months left to the year. Make the most of them.

You can learn more about me, who I work with, and the services I provide by following the links. And don’t forget to get your free report on Getting Visible and Getting Ahead.

You can follow me on Twitter and LinkedIn, and read my articles for small businesses on FoxBusiness.

Strengthen Your Personal Brand-Build Your Career With Purpose

Mary Rosenbaum | January 5th, 2012

The year 2011 was a year when the term personal branding became a familiar term used by many. That’s not to say that it means the same thing to everyone, but there is general consensus that it has something to do with how you are known.

Although personal branding includes the many components that go into who you are, the reality is that who you are changes with time and with experience. How your personal brand is impacted (voluntarily or involuntarily) directly affects your career and/or business. At the same time, the trajectory of your career has a direct impact on your personal brand. Yes, there is a symbiotic relationship between the two.

Here are some things you can do to keep your career moving forward while adding to and strengthening your arsenal of skills and talents that comprise your personal brand.

1. Bring Out the Child in You – Stay Curious and Be Open to New Ideas

“One of the virtues of being very young is that you don’t let the facts get  in the way of your imagination.”  Sam Levenson

New information enables you to be more flexible and innovative, both key words in staying competitive and moving ahead in business today. Rather than let your usual filter be based on experience and “the way things have always been done”, be open to allow for creativity and innovation to seep into your work and your life.

Keep learning and growing, take courses, read books and articles, attend lectures, listen to colleagues and let new ideas take you in new directions. Nothing in business is forever anymore (where are all those mortgage backed securities brokers today?). Grow your personal brand by increasing your experiences and expanding your capabilities.

2. Make Goal Setting a Priority

“In the absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia.” Author Unknown

Accidental success is rare. Goals create a road map that helps you manage your career and strengthen your personal brand. By identifying your goals you can better address what you need to attain them –education, greater visibility, improved communication, more or different experiences. Goals provide structure and create a purposeful plan for you to build your career.

Break your long-term goal in manageable, bite-size steps. This way your goals become less overwhelming and more attainable.

3. Understand Your Unique Promise of Value – What’s in it for Them

Understanding brings control.” Bonewitz

When you know the value you provide to your organization and/or your clients you can more effectively focus on strengthening those skills and talents that make you stand out. Strong personal brands are known for something – not for many things. Knowing your value allows you to magnify its intensity.

Additionally, understanding your value provides you with the leverage you need when evaluating future opportunities and negotiating compensation or fees.

4. Mind Your Character and Your Reputation – It’s all about Your Personal Brand

“A man’s reputation is what other people think of him; his character is  what he really is.”  Author Unknown

Critical components of your personal brand are your values. Your values are as unique as your fingerprints; they define your character. Once you are clear on what your values are they become your own personal litmus test of what you want, how you want to live, who you want to be with, work with, and what you want to do. When you live your values you are in equilibrium, you are authentic to who you are – the world is great.

Your reputation is based on how others view you. Your reputation consists of not only your values, but includes how you do you work and how you interact with others. It’s the memory people have of their experience of working and spending time with you. As we all know, your reputation is fragile and is often synonymous with your personal brand. Doing your best work each and every time will ensure that you maintain the reputation you want and deserve.

So bring all of who you are to everything you do and you will be living your values and strengthening your personal brand.

5. Get Out of Your Comfort Zone – Say Yes to New Opportunities

“I have not failed. I’ve just found 10,000 ways that won’t work.” Thomas A. Edison

Take more risks. Getting comfortable in your career may sound desirable but it’s a sure way to close off opportunities that might propel you forward quicker and in new directions. Greater exposure to new experiences enhances what you do and/or the service you deliver, adding another dimension to your personal brand.

No Pain, No Gain. Just choose wisely which risks you take. Always keep your goals front and center and know well which consequences are acceptable in the event of failure.

Stay curious, be bold, take risks – and move forward with purpose and confidence.  You already have a personal brand. The idea is to make sure it’s the one you want and the one you need to get ahead.

INVEST IN YOUR CAREER: Enroll in Personal Branding Boot Camp taking place on February 4 and LEARN HOW TO STAND OUT – but for all the right reasons.



Personal Branding Boot Camp – February 4, 2012

Mary Rosenbaum | December 12th, 2011

Make 2012 the year you take control of your career or business!

Whether you know it or not, you already have a personal brand. But is it the brand or reputation you want or need to get ahead in your career or business?

Working on your career is as important as doing a great job at work. It is easy to get caught up with deadlines, projects, and the everyday world of family and friends. When did you last take the time to evaluate where you are going in your career? And even more importantly, do you have a clear understanding or awareness of where you are now, what makes you unique, how others view you, and how you want others to view you?

Give yourself the best gift possible for the New Year – an opportunity to take a step back so you can take an important step forward!

The goal of this workshop is to enable you to:

–       leverage your strengths

–       be more memorable

–       enjoy greater visibility

–       have greater self-confidence

–       deliver on your brand promise authentically

–       increase your self-awareness

–       stand out from the crowd

–       enjoy greater job/career fulfillment

Workshop details

The February 4 all day workshop is limited to a small group to facilitate learning and participation. Through individual and small group exercises, you will:

–       define your goals and construct an action plan to help you achieve them

–       understand your values, how they affect what you do, and how you do it

–       learn to inject your passions into your world of work

–       define how your skills, talents, and abilities differentiate you from the competition

–       identify your target audience and determine ways to reach them

–       clearly articulate how you want to be known

–       work on defining and building your personal brand

Fee Includes

  1. An interactive all day workshop including individual and group work exercises led by Mary Rosenbaum.
  2. A workbook you can continue using and modifying after the workshop is over.
  3. A 360Assessment (cost of $150.00 included in fee).*
  4. Of course, breakfast and lunch.

*See below for a detailed description of the 360Assessment


Feedback from former workshop participants

What they found valuable How did they change?
“Understanding my differentiator, what’s valuable and how to speak to it.”

“Stating my goals – that I can do it!”

“Personal branding and how it can help or hinder you in achieving your goals.”

“The 360 Assessment made me aware of how I come off to others.”

“The 360 let me see how others view me. It felt great.” (the 360 assessment was mentioned consistently in the reviews as a positive eye-opener)

“The section that asks you to do an action plan-forces you to review everything and decide what is most important to you.”

“Action planning around 360 feedback.”

“Understanding your differentiation-helps structure your brand.”

“Defining values and passions.”

“Personal stories and how they were inspired.”

“More aware of the impact I have on people.”

“More aware of what I project and how I have control.”

“Clarified what actions I need to take to achieve my goals.”

“Understanding the strengths I need to enhance.”

“More self-aware.”

“Be more confident and trust my instincts.”

“I have even more confidence that I am doing a great job and that people recognize it.”

“Being more aware of how I come off and continuing to build my brand.”

“A heightened sense of self-awareness.”

“Re-igniting my passions (I had lost sight of).”

“Living my values.”

“Identifying the strengths I need to amp up or shine a spotlight on and bring my passion more into my work life.”



Who is this for?

–       professionals inside organizations and entrepreneurs who want to improve the way they communicate and articulate their unique value added

–       client facing professionals who need to differentiate themselves from their competitors

–       professionals who need to better align their reputation with their professional goals both inside and outside their organization

More About the 360 Assessment:

Integral to the program is the 360 Reach Assessment, the first and leading web-based personal brand assessment that will help you get the real story of how you are perceived by those around you. It provides the critical feedback you need to expand your success and continue thriving in a competitive business environment.  The first phase, the self-assessment and the raters assessment, will be assigned as pre-work before the workshop so that each of you will have your complete report with you when we meet as a group.

The assessment focuses 99% on the positive, on your strengths and abilities, as the personal branding process is all about highlighting those attributes and qualities that help you stand out. It takes the raters you select (friends, family, colleagues, managers, clients) only 10-15 minutes to complete this on-line assessment.

This assessment has already been taken by more than 700,000 people worldwide and the reviews are outstanding. The personal branding process cannot be completed without an understanding of how others view you. Why? Because it’s critical to know if how others view you is equal to how you view yourself.

So Take The First Step to Taking Control of Your Career in 2012

Give Yourself the Gift You Deserve.


No Guts, No Glory!

Mary Rosenbaum | June 22nd, 2011

If you asked people around you – personal and professional friends and colleagues – would they say that risk taking was one of your attributes? Would you call yourself a risk taker? When you stand up for something you believe in, go against conventional wisdom or against “the way it’s always been done” you take a risk but you also open yourself up to a greater reward.

The status quo may be safe but safe does not always spell success and happiness. Andre Malraux wrote:

“Often the difference between a successful person and a failure is not that one has better abilities or ideas, but the courage that one has to bet on one’s ideas, to take a calculated risk – and to act.”

We fear taking risks because failing isn’t any fun. But only if we believe that failure should be avoided at all costs. Thomas Edison had a different view of what failure meant to him. This was his response to the question of how he was able to deal with so many failures: “I have not failed. I have only found 1,000 different ways that don’t work.” Each failure provided him with valuable information that enabled him to ultimately succeed.

So what’s so great about risk taking? In today’s fast moving world, innovation is critical in order to keep pace with changing tastes, views, needs, and economic conditions. Innovation and change can not occur unless you are willing to take a risk – think Bill Gates or Mark Zuckerberg or perhaps someone you know in your own organization or industry.

Whether it’s something on as large a scale as creating a new technology, developing a new organizational structure, or opening new markets, or something more personal like putting yourself out there for a project outside your comfort zone, applying for that position that might be a stretch, or taking courses to improve your arsenal of tools and skills, as long as it’s something you believe in, take a risk and just do it!

So shake things up and make it happen! Remember, no guts, no glory!

Utilizing her experience of over 25 years Mary Rosenbaum empowers careerists and entrepreneurs to gain greater clarity and more effectively communicate their unique promise of value. Strong leadership means leading with your strengths. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru

Commit To It: Take Control of Your Career

Mary Rosenbaum | June 2nd, 2011

How committed are you to managing your career? Too often we get stuck in the routine of doing our job. With a 24/7 mentality in most work places it seems daunting enough to just get the work done well without having to think about the future.

The past recession (many believe we are in recovery mode) taught us not to be complacent about our careers, jobs, and businesses. But with layoffs in what seems like the distant past many of us have gone back to the same old habits we had before 2008.

Well, let this be a wake up call. What the recession has created is a work environment that is highly competitive, extremely fluid, change focused, results oriented, and interested in value added. You can take control of your career but if you don’t others will do it for you.

There are many ways to manage your career and here are a few “must do” steps to take.

1. Commit to managing your career, not to just doing your job. Get into the mindset that you have control and once you do that, you are ready to take on the tasks of taking control.

2. Set goals with specific time frames for achieving them. You want to be able to have short and long term goals that provide you with direction. For some, those goals might be a promotion to a more senior level, for others, greater leadership responsibility or a new role within your organization. Setting achievable goals within a realistic time frame  and keeping o it provides you with direction and structure. This lets you know where you want to go and how fast you need to move to get there on time.

3. Find a role model. If someone has the position or responsibilities you want it would be valuable to compare your offerings, abilities, experience, and talents with theirs. An honest and thorough analysis of the hard and soft skills they have and the behaviors they exhibit will enable you to see how you measure up, where your added value lies, and what areas need further growth and improvement.

4. Manage your personal and leadership brand. Understand how others see you. Knowing how others view you is a great starting point for enhancing and managing your personal and leadership brand. What areas need further amplification so others see you the way you want to be seen to ensure that more opportunities for the career growth you want will come your way. A 360 assessment is a great way to help you complete this step.

5. Grow your tribe. Build your tribe of supporters and collaborate with them in their growth and development. Your tribe is your greatest asset. They can be relied upon as advisors as well as providers of information and contacts. At the same time, the reciprocity of benefits you derive and provide to the others in your tribe will create an atmosphere of trust and respect – perfect for achieving growth and success.

6. Find a mentor and ask for help. Find someone whose experience and wisdom in navigating his/her way to success can help you on the road to achieving your goals. Issues such as navigating the organization, dealing with generational differences and work/life issues, and structuring your career path can be daunting and any help along the way is always welcome.

7. Increase your visibility. Make sure the decision makers inside your organization are exposed to you, to the work you do and to your accomplishments. Take on or volunteer for projects or write articles for your company newsletter that spotlight your skills and abilities and have greater visibility across different areas within your company. It is a great way to “show rather than tell” that you are ready to take on greater responsibilities.

8. Communicate your goals. Let those in power know what your goals are so that when an opportunity arises you can be considered in the mix. Silence is not golden.

The smart move is to take control of your career. The Nike commercial says it so well – “Just do it!” I would change it a little bit to – Just commit to doing it!

Utilizing her experience of over 25 years Mary Rosenbaum empowers careerists and entrepreneurs to gain greater clarity and more effectively communicate their unique promise of value. Strong leadership means leading with your strengths. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @Careersguru

Career Management and the New Reality

Mary Rosenbaum | May 12th, 2010

For many people who lost their jobs it has been a difficult two years. There is a new reality when it comes to jobs and careers. Pure and simple, job security no longer exists. You are in charge of managing your own career. Career management has to start early and be ongoing throughout your working life.

What the new reality also means is that you have the ability to take control of your career. I have already addressed several steps you can take in past postings: developing a strong personal brand, getting more visible at work, and spreading your personal brand. Another important step is to periodically evaluate what you are doing, where you want to go, and how you plan on getting there.

Here are some steps to keep you on track and in control.

1. Reassess and redefine your career goals periodically. As the economy changes and industries restructure and regroup do a reality check to see whether your goals need to change as well. Additionally, career goals should be moving targets, as you get closer you need to set your sights higher. This way you will be sure to continue moving forward.

2. Assess the work you are doing and the skills you are employing. Are you still enjoying what you do? Are you still learning? If you have redefined your goals are there additional skills you need to move you further along on your career path? Are there courses that would enhance the work you do and perhaps enable you to stand out more? By continuing to grow professionally your job becomes more interesting and you become more fully engaged in your work. The more engaged, the better the work product.

3. Continue to build and nurture relationships with others inside and outside your organization. Extending your reach and exposure is a critical aspect and should not be limited to times when you are involved in a job search. Increase your social capital by being generous with your contacts. Introducing others to people you know helps them and reflects positively on you. Social capital is bankable and the interest it bears is priceless.

4. Stay abreast of changes in your industry. You can create opportunities for yourself when you have a better understanding of the needs of your organization. Always remember that the definition of luck is when opportunity meets preparedness. Be proactive in seeking out opportunities, not reactive.

What other steps do you employ in managing your career?

Utilizing her experience of over 25 years, Mary Rosenbaum helps careerists and entrepreneurs position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Personal Branding – Get More Visible at Work

Mary Rosenbaum | April 22nd, 2010

How visible are you? How visible is your personal brand? Having a great personal brand but lacking visibility in your company is much like throwing a great party but failing to send out the invites. How do you get in front of those who need to know about you and your personal brand?

Getting visible sometimes requires you to take a chance and stick your neck out. Remember that keeping your head down and just doing your job is no longer a winning formula for getting visible and getting ahead.

Here are some tips on ways to get greater visibility.

1. Make sure those who have the power know your unique value. Make sure that updates about projects you are proud of working on get sent to those that need to know. It’s hard to cc the big boss on all your emails, but it might be possible for you to volunteer for a project that puts you in closer proximity where she/he can see you in action as well as hear of your successes. Use caution that you don’t overuse the cc and start to look more like spam than like real information.

2. Attend meetings or speaking engagements where the power people congregate and network with them before and after these events. The idea is for them to know your name, what you do, and ultimately what your unique value is to the firm.

3. Start an internal blog with postings that would be of interest to people in your firm, be on brand, and demonstrate your thought leadership. You could discuss articles, white papers, or interesting work that’s being done in your area that would bring to light your knowledge and expertise while gaining much greater visibility.

4. Networking across departments in your company is critical to developing relationships and alliances, gaining a greater understanding of what other areas of your firm are doing, the expertise they have and need, and how your skills and abilities can be utilized and augmented to better manage your career.

5. Don’t wait for new projects to find you. Create new ways for you to contribute to your company’s success/bottom line. By showing your creativity you will be showcasing your unique value, and building your own net worth and social capital (you make your boss look good if you look good).

6. Is there a project you would love to work on in a different department? If it furthers your career goals, is on brand, and would be a great way to highlight your skills and abilities volunteer to get involved. I know that this can sometimes be difficult to accomplish but this is where your exposure to those with influence helps. Try getting permission by focusing your request not only on why you would be a great addition to the project and add value but that the experience and perhaps even the results would benefit your department as well.

Stand out from the crowd by taking a stand.

Are there other ways you know of getting the visibility and recognition? Please share them with us.

Utilizing her experience of over 25 years, Mary Rosenbaum helps entrepreneurs and careerists position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.

Follow me on Twitter @careersguru

Do I Need A Personal Brand? If So, How Do I Know It’s Working?

Mary Rosenbaum | March 19th, 2010

An interesting question came up in a conversation I had last night with an HR representative of a major corporation: “Why is it important for people who work in corporations to have their own personal brand? After all, doesn’t the company itself have a brand?”

Corporations have their own brand and you, as a representative of that corporation express this brand wherever you go, whether it’s dealing with internal or external clients.

Yet each of you brings something unique to the table whenever you promote or provide the services your company offers. Your brand, the way you communicate with others, the way you do your work, the way your successes and failures are viewed by those who matter, have tremendous implications on your career. Understanding the underpinnings of your brand, what makes you unique and what helps you stand out enables you to create your career by design.

Consequently, it’s important to understand how you are viewed, both internally as well as by the outside world. These are some questions you should be asking yourself.

1. Is my reputation, what people think of me, equal to how I view myself?

2. How do I really want people to think of me and to respond to me?

3. Have I been able to differentiate myself and what I do in a positive and productive way?

4. Is the way I am viewed going to help me achieve my professional goals?

5. Is my reputation helping or hurting my work and my future?

6. Is my personal brand (my vision, purpose and values) in alignment with that of the company?

Understanding your personal brand is integral to obtaining satisfaction from your job, enjoying the company you work for, and in obtaining the career goals you set for yourself. Having a strong personal brand plays a critical role in your success in managing your career.

So ask yourself these hard questions. If the answers are not what you expect then you have some work to do; it may be difficult but worth it.

How do you measure whether your personal brand is working for or against you? I would love to hear from you.

Follow me on Twitter @careersguru

Utilizing her experience of over 25 years, Mary Rosenbaum helps entrepreneurs and careerists position themselves so they can stand out from the competition. Get her free report Top Strategies for Getting Visible and Getting Ahead.