Services & Programs
Stand Out for Success Program – One on One Coaching
My Stand Out for Success Program is based on the Reach 1-2-3 Success Personal Branding Process. This program works as follows:
- Extract Phase: develop an understanding of your strengths and values, how others view you, what makes you different than the competition, define your target audience, develop a personal branding statement
- Express Phase: create your marketing tools, follow the 3 C’s (Clarity, consistency, constancy), create your communications wheel, set goals and time tables
- Exude Phase: be on brand wherever you are, get a visual identity
How it works
Stand Out for Success Program includes:
- 60 minute weekly sessions
- Sessions are offered via telephone or in person
- Email support between sessions
- Program duration: 8-16 weeks depending on your particular need as well as the pace you decide on and the actions you take between sessions
- Textbook and Workbook
- 360 Reach Assessment and Evaluation
- Assistance with: Brand Bio, Personal Branding Statement, Marketing Plan
- Review of: Resume, Cover Letter, Websites, LinkedIn Profiles
Workshops on Standing Out
Workshops on Standing Out are based on the Reach 1-2-3 Success Personal Branding Process. This program works as follows:
- Extract Phase: develop an understanding of your strengths, values, how others view you, your differentiating factors, define your target audience, develop a personal branding statement
- Express Phase: create your marketing materials, follow the 3 C’s (clarity, consistency, constancy), create your communications plan, set goals and timetables
How it works
Workshops on Standing Out include:
- 90 minute session one time per week
- Workshop duration – 8 weeks
- Sessions are held via teleconferencing
- Email support between sessions
- Textbook and Workbook
- 360 Reach Assessment and Evaluation
- Review of: Brand Bio, Personal Branding Statement, Marketing Plan
- Group size averages 6-8 participants
- Individual assistance in preparing the Brand Bio and Personal Branding Statement is available and will be charged on an hourly basis
Who are these programs for
Entrepreneurs:
This program is for entrepreneurs in competitive industries who want to stand out from the crowd and grow their businesses:
- You feel like a commodity and need to differentiate yourself from your competitors.
- You feel like you are marketing to the world and need a more defined target audience.
- You do not have a marketing or communications plan to reach your target audience.
- You do not have a clear direction and need some structure to help you reach your goals.
- You want to start your own business and want to develop your personal brand.
Careerists:
This program is for professionals who want to manage their careers in an economically challenging environment:
- You feel your career is stalled and you are stuck doing the same old thing.
- You want to change careers but don’t know how to go about it.
- You are tired of letting your career happen and want to take control and determine your own direction.
- You see people around you losing their jobs and you want greater job security and a way to be noticed.
- You are being treated like a commodity and need to differentiate yourself from the pack.
- You feel helpless and need structure to accomplish your goals.
- You work in an economically troubled industry and need to retool.
- You are unemployed, you have tried to find a job but have been unsuccessful and need help in the search.
Results
- Learn what makes you stand out from your competitors.
- Communicate and market your personal brand more effectively.
- Be more focused in your career and business objectives.
- Enjoy the success that comes with a strong personal brand.
Professional Services
The following short-term one on one coaching services are for professionals involved in job search and career transition:
- Improve interviewing skills
- Learn creative job search techniques
- Create an effective networking plan
- Write a better resume/cover letter
Your next step
If one of these programs sounds like it might be for you, then take the next step – take advantage of a FREE 30 minute introductory call and find out.
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