How To Create A Memorable Elevator Pitch

Mary Rosenbaum | March 9th, 2015

What type of reaction do you get when you introduce yourself at a conference, meeting or networking event? So much has been written about the elevator pitch yet most people still have a hard time making it sound compelling, authentic and memorable.

I attended an event a few weeks ago and was surprised at how people described themselves when asked about their job or business. It was as if they had memorized a speech – not a long one of course because this was their elevator pitch, but they sounded canned and well rehearsed. Needless to say, they weren’t memorable.

If you are doing something you enjoy and are good at, describing it to anyone else should be easy; it should flow. And even more importantly, it should excite or create interest in the listener. Instead these descriptions sounded as if they were reading a label describing the contents of some packaged food product. Even worse were some of the catch phrases like – “problem-meister” – cute but could be off-putting to some.

When deciding on what to include in your introduction, think in terms of what you want them to remember about you. Here are some ideas you might want to include.

Your Introduction Should Answer These Questions

- What you do?

- Who you do it for?

- What are your deliverables (the pain points you eliminate)?

- Why should I hire or use you?

You Want To Tell Them Why

Adding some insight into who you are and why you do what you do provides an excellent foundation for connecting with other people. We always look for some commonality when we meet someone new. Sharing a passion or interest, especially if it relates to what you do opens the door for further conversation. So answer:

- What am I passionate about?

- How does my work help me feed that passion?

- What makes me feel good about what I do?

Give Them Results – Validation

- How has my experience enabled me to be successful in the work I do?

- How does the work I do satisfy my clients’/company’s needs and goals?

Be Genuine

Authenticity is magnetic. If what you say is genuine, this will elicit further questions not only about your service or work, but about you as well.

Mix It Up

Whenever I introduce myself, I have a different way of saying it each time. Although there are points I want to make, by not memorizing a script it’s more authentic and can be geared specifically to the audience I am addressing. By trying out different introductions I get a much better sense of what resonates with my audience.

Now give it try and put more of yourself into your introduction or pitch.

Need help strengthening your brand positioning? Whether you’re looking for a job or seeking a promotion, and you want to take control of your career, let’s talk about how I can help. Contact me.

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