I believe so strongly in the power of your story that I am giving away a free ticket to a terrific virtual storytelling conference (Reinvention Summit 2).

Why do I think storytelling is so important? Personal Branding is all about understanding what makes you special, what helps you stand out, and what you can do to spotlight what’s great about you. As I have written before, your personal brand is about all of you – your passions, your values, your interests, your talents, your skills, your thoughts about the world – and how all those came about – your story.

When I read a book I always like to know more about the author – where they came from, where they live, a little about their family – basically any insight I can glean adds to my experience of reading the book. The popularity of magazines focused on TV, music, and movie celebrities attests to the demand fans have for background stories and insider information. The same holds true for you as a professional. The more people know about you the more they remember, the more there is to like, and the better they understand why you do what you do. Your back-story is what creates an emotional bond. Decisions involving functional needs (hiring, promoting, etc) are heavily impacted by emotions. So learn to create that emotional bond.

Here is an offer you can’t refuse. I snagged an extra ticket to Michael Margolis’ Reinvention Summit 2 and I am making it available to one of you. It’s a virtual conference that starts next Monday and runs for a week. It’s all about storytelling in a business environment. Check it out and if it’s of interest to you then follow these instructions:

Here is how to snag your free ticket:
Write to me and tell me why (in no more than 200 words) attending the summit would be good for you. There are no guidelines except to say that the argument should be compelling and attending the summit should be in line with your career/business/future goals and NO MORE THAN 200 WORDS. You can email me at email hidden; JavaScript is required with your pitch. I will respond to the winner by Sunday evening. Good luck and I look forward to reading your stories!

P.S. Pass it on to your friends!