Comments on: Without A Strong Brand, It’s All About Price http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/ Mary on Standing Out Fri, 13 Jan 2012 13:59:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mary Rosenbaum, Personal Branding Strategist, Career Coach | Your Career by Design http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/comment-page-1/#comment-1039 Mary Rosenbaum, Personal Branding Strategist, Career Coach | Your Career by Design Wed, 26 May 2010 20:14:09 +0000 http://yourcareerbydesign.com/?p=338#comment-1039 [...] you have read my past posts on the value of a strong brand, writing a blog and the rules of blogging then you know that providing your target audience with [...] [...] you have read my past posts on the value of a strong brand, writing a blog and the rules of blogging then you know that providing your target audience with [...]

]]> By: Mary Rosenbaum http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/comment-page-1/#comment-1038 Mary Rosenbaum Wed, 26 May 2010 15:49:53 +0000 http://yourcareerbydesign.com/?p=338#comment-1038 Thanks Bonnie. I appreciate your comment. Glad it was helpful. Thanks Bonnie. I appreciate your comment. Glad it was helpful.

]]> By: Mary Rosenbaum http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/comment-page-1/#comment-1036 Mary Rosenbaum Wed, 26 May 2010 15:20:24 +0000 http://yourcareerbydesign.com/?p=338#comment-1036 Thank you all for your comments. Rabia, I know it sounds daunting but there are ways to stand out and compete head to head with those graduating from the big B schools. Having been a recruiter for over 20 years I successfully introduced candidates that on paper may not have had the same qualifications but by positioning them in a way that highlighted what they could accomplish for the company they were deemed the better candidate. It is all about bringing all of you into the branding process, you are not just the school you attended. I hope this helps. Thank you all for your comments. Rabia, I know it sounds daunting but there are ways to stand out and compete head to head with those graduating from the big B schools. Having been a recruiter for over 20 years I successfully introduced candidates that on paper may not have had the same qualifications but by positioning them in a way that highlighted what they could accomplish for the company they were deemed the better candidate. It is all about bringing all of you into the branding process, you are not just the school you attended.
I hope this helps.

]]> By: Bonnie http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/comment-page-1/#comment-1022 Bonnie Thu, 20 May 2010 02:45:02 +0000 http://yourcareerbydesign.com/?p=338#comment-1022 Thanks Mary, Your so right, when you Build a Great Brand is about Quality, Reliability and Consistency. thanks for highlighting the 3 fundamentals. Thanks Mary, Your so right, when you Build a Great Brand is about Quality, Reliability and Consistency. thanks for highlighting the 3 fundamentals.

]]> By: Bruce http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/comment-page-1/#comment-1021 Bruce Wed, 19 May 2010 16:57:00 +0000 http://yourcareerbydesign.com/?p=338#comment-1021 Thanks for the shout-out! Dave Thanks for the shout-out!

Dave

]]> By: Rabia Aslam http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/comment-page-1/#comment-1018 Rabia Aslam Sat, 15 May 2010 06:44:13 +0000 http://yourcareerbydesign.com/?p=338#comment-1018 Mary, this indeed something that rings a lot of familiar bells. Another example that comes to mind where strong brands commands price and popularity is in the very basic realm of a candidate search. Even a large organization with years of experience in the market is ready to pay premium prices (read big salaries) to individuals who come from Big B Schools due the obvious promise of best quality and value attached to them in terms of education. It will never be willing to hire a candidate with the exact same qualification and experience from a smaller school at half the salary! I wanted to highlight this example and also seek your suggestion in how you think such an individual can brand and package himself to be on par with the big guy from Wharton or Howard? Is there a way or do we just exit the interview at the earliest since there is no way we can compete with this particular brand category? Thanks for your advice, Rabia Mary, this indeed something that rings a lot of familiar bells. Another example that comes to mind where strong brands commands price and popularity is in the very basic realm of a candidate search. Even a large organization with years of experience in the market is ready to pay premium prices (read big salaries) to individuals who come from Big B Schools due the obvious promise of best quality and value attached to them in terms of education. It will never be willing to hire a candidate with the exact same qualification and experience from a smaller school at half the salary! I wanted to highlight this example and also seek your suggestion in how you think such an individual can brand and package himself to be on par with the big guy from Wharton or Howard? Is there a way or do we just exit the interview at the earliest since there is no way we can compete with this particular brand category?

Thanks for your advice,
Rabia

]]> By: Mary Rosenbaum, Personal Branding, Career Coaching | Your Career by Design http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/comment-page-1/#comment-1010 Mary Rosenbaum, Personal Branding, Career Coaching | Your Career by Design Wed, 12 May 2010 22:56:33 +0000 http://yourcareerbydesign.com/?p=338#comment-1010 [...] take control of your career. I have already addressed several steps you can take in past postings: developing a strong personal brand, getting more visible at work, and spreading your personal brand. Another important step is to [...] [...] take control of your career. I have already addressed several steps you can take in past postings: developing a strong personal brand, getting more visible at work, and spreading your personal brand. Another important step is to [...]

]]> By: Mary Rosenbaum, Personal Branding, Career Coach | Your Career by Design http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/comment-page-1/#comment-912 Mary Rosenbaum, Personal Branding, Career Coach | Your Career by Design Fri, 19 Mar 2010 15:46:20 +0000 http://yourcareerbydesign.com/?p=338#comment-912 [...] enjoying the company you work for, and in obtaining the career goals you set for yourself. Having a strong personal brand plays a critical role in your success in managing your [...] [...] enjoying the company you work for, and in obtaining the career goals you set for yourself. Having a strong personal brand plays a critical role in your success in managing your [...]

]]> By: Mary Rosenbaum http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/comment-page-1/#comment-768 Mary Rosenbaum Fri, 05 Mar 2010 22:13:34 +0000 http://yourcareerbydesign.com/?p=338#comment-768 Personal Branding is most effective if you are in a business where you feel like others treat you as more of a commodity than someone who adds value. Creating a specific niche in your field (whether it's a demographic or a geographic niche) is one way to develop a level of expertise and connectedness that helps you stand out from your competition. If you decide on a geographic specialty you can become the expert on restaurants, schools, best service providers (dog walkers, dry cleaners), etc. and demonstrate this expertise by communicating it (blogs, newsletters, etc) to your target audience. See my newest post on the importance of using social media in growing your business and promoting your brand. Personal Branding is most effective if you are in a business where you feel like others treat you as more of a commodity than someone who adds value. Creating a specific niche in your field (whether it’s a demographic or a geographic niche) is one way to develop a level of expertise and connectedness that helps you stand out from your competition. If you decide on a geographic specialty you can become the expert on restaurants, schools, best service providers (dog walkers, dry cleaners), etc. and demonstrate this expertise by communicating it (blogs, newsletters, etc) to your target audience. See my newest post on the importance of using social media in growing your business and promoting your brand.

]]> By: Arline Blake http://yourcareerbydesign.com/20100216/a-strong-brand-works-for-you/comment-page-1/#comment-715 Arline Blake Wed, 03 Mar 2010 18:22:41 +0000 http://yourcareerbydesign.com/?p=338#comment-715 I still need more info on "Branding in the Real Estate" market.. What really does that mean? How will I stand out? It is still vague to me.. I still need more info on “Branding in the Real Estate” market..

What really does that mean?

How will I stand out?

It is still vague to me..

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